WebEngage Review: Best & Trusted Marketing Automation Tool


If you are looking for Best Email marketing software then you WebEngage is a smart marketing automation tool. It helps you in attaining higher conversion rate by optimizing your e-mail sending time and resending as per users’ activities. They provide best Push Notifications, In-app Messages, SMS, Web Push, Emails and more!

About WebEngage

WebEngage is a marketing automation software that helps B2C companies drive more revenue from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as Push, In-app, SMS, Web Push, Email, On-site Notifications, On-site Surveys and On-site Feedback. Through WebEngage, companies can create complex lifecycle campaigns in seconds using the Journey Design.


Why WebEngage:

We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage.

Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.



Some of the best key Features of WebEngage are given below.

  • Marketing Analytics
  • Lead Management
  • Lead Scoring
  • Campaign Segmentation
  • Email Integration
  • Marketing Automation
  • Contact Management
  • Web Forms
  • Multivariate Testing

What payment methods do you accept?

We accept payments by credit card (Visa, Mastercard, Discover and American Express) and PayPal. Payments for both these methods are processed through our payment gateway partner 2Checkout.com. Invoice based billing is accepted only for customers on the Enterprise plan.

Free trial

In a free-trial, all the features of the plan you chose are made available to you for a period of 14 days. You can choose to purchase a subscription any time during those 14 days or at the end of the trial period.


Pricing and Plans

The one big thing that makes WebEngage unique is that the prices are displayed openly on its website to any visitor. I think WebEngage deserves praise for doing this.

No other competing services have this level of transparency. Other similar services will hide the prices or make you sign up before you see them. This is often done to sneak in hidden charges that they don’t want to reveal until they’ve gotten you to register.

If you want to know more about their price then click here and go with WebEngage.


Final Recommendation:

With all this in mind, let’s get down to the question, “would we recommend it?”

Absolutely, “YES”. WebEngage is a very valuable service for any business or influencer trying to increase their brand visibility Create Images, GIFs & Videos for: Social Media, Digital Ads, Websites & Blogs, Covers & Headers, Presentations etc.

For the purpose of this review, I have used WebEngage for a total of three weeks so far. Within that time frame my account experienced a good amount of growth.

So if you’re looking to spread brand awareness on the platform, WebEngage will do the trick nicely.



For any of our readers who skipped straight to the bottom of this review to get a TL;DR,  look no further. You can also take this section as a quick summary of  Webengage service quality across its most important components.

Here’s how WebEngage scored:

  • Features: ★★★★★ (5/5 stars)
  • Safety / Security: ★★★★★ (5/5 stars)
  • Ease of Use: ★★★★★ (5/5 stars)
  • Price: ★★★★★ (5/5 stars)
  • Support: ★★★★★ (5/5 stars)
  • Growth: ★★★★★ (5/5 stars)
  • Final Score: ★★★★★ (5/5 stars)

Leave a Reply

Your email address will not be published. Required fields are marked *