Technology has a lot to offer small business owners like you. Investing in software, in-store appliances, and other forms of business tech will help you retain more customers and streamline your business operations. In the end, these tech solutions end up paying for themselves both by saving you money and increasing profits. Here’s a look at some essential tech investments that will transform the way you do business.
Advanced Website Features
While most small businesses understand the importance of a great website, many are missing out on essential website features that can help them reach and retain customers, increase conversations, and market more effectively. For example, incorporating website analytics into your site will provide valuable information about your site visitors so you can adjust your sales funnel to work more effectively. You should also consider implementing chatbots, email captures, pop ups, coupon codes, and customer accounts on your website.
Customer Relationship Management Software
Most of your business improvements should focus on your customers. After all, they’re your most valuable asset! Investing in customer relationship management (CRM) software is essential for improving your business relationship with consumers. CRM software should provide you with an intuitive user interface for collecting customer data and organizing customer interactions to help you retain customers and drive sales.
Innovative Payment Systems
Many small business owners operate brick-and-mortar stores as well as e-commerce websites. Streamline your checkout process on both fronts by investing in a simplified point-of-sale system, like Square. The best point-of-sale systems allow for quick in-store checkouts, easy returns and exchanges, inventory management, and customer profiles. The right system for your business should also provide thorough analytical reports so you can compare your projected revenue against your labor costs.
Social Media Marketing
Social media has become one of the most effective small business tools for connecting with consumers. Invest some time and money into your social media presence. Reach out to your customers, answer questions, and respond to comments. When it comes to ad spending, social media marketing is much more affordable than traditional marketing methods. Many businesses have recently started using Facebook messenger as a marketing tool—check out these tips from Social Media Examiner to develop an effective Facebook Messenger marketing strategy.
Project Management Tools
Project management tools are all about increasing your bottom line by streamlining your business operations and cutting labor costs. Small business owners can take advantage of apps and software to communicate and collaborate with their teams effectively. Small Business Trends has compiled a list of some of the best team management apps so you can find the one that works best with your business management strategy.
Not every piece of small business tech is focused on productivity and profitability. A good cybersecurity strategy is also vital to the long-term success of your business. Contrary to popular belief, 61 percent of cyber attacks target small business. Sadly, the majority of small businesses are forced to shut down within six months of a data breach. Invest in cybersecurity tools including antivirus software, an SSL certificate, automatic online backups, data encryption, and data loss prevention to secure the future of your business.
Today, small businesses are up against some very powerful competitors. These big brands rely heavily on technology to automate their operations and keep their customers happy. In order to keep up, take advantage of the latest tech tools and services to reach customers and increase business profits.