Heatmaps help businesses visually understand how website visitors interact with their website. Heatmaps inform website design, optimization, and customer service decisions, and supplement analytics software with qualitative traffic analysis.
Visualizing how your visitors interact with your website is hard. While a user-friendly design can be created to lure visitors into clicking on a specific part of a page – an ad, subscription box or buy button – you really don’t know how your visitors will react until you have enough data.
How do you get this data? Heatmaps. And to generate these heatmaps, you need a heatmap tool.
Heatmap tools allow you to gain valuable insight into the way that visitors interact with your site. These tools answer the following questions:
- Where do visitors click?
- How much are visitors scrolling on the page?
- What actions can I optimize to increase profits?
These tools are meant to give you an inside look into how your visitors interact with your website. Design and content additions can then be formulated to increase or optimize user behavior on the site. There is no more “guesswork” included – just factual data based on user behavior.
We analyzed all major heatmap tracking tool, and considered price, features, and ease-of-use to determine our six top picks and best overall option.
Best HeatMap Tracking Tool In the World
Humcommerce is an all-in-one analytics tool that aims to help you “boost conversions on your eCommerce store” and “understand exactly how visitors interact with your website so you can convert more visitors into buyers.
Then, it combines behavioral analytics with tools to help you:
- Create heatmaps that track clicks, movements, and scroll
- Record entire visits and play them back
- Analyze forms to see where people drop off
Some of the best features of Hummcommerce Heatmap Tracking tool are given below.
- Click Maps
- Mouse Movement
- Data Retention
- Recorded Sessions
- Form Analytics
- Funnel Analytics
- Downloading Recordings
- Mobile Heat Maps
- Multi-User Access
- Real-Time Reporting
Crazy Egg is one of the good in the industry. Naturally, the company had to be on our list because its tool is so widely used.
It’s easy to use, it comes with a 30 day free trial, and there are 4 payment tiers to match every website’s demands. From a feature standpoint, Crazy Egg offers advanced features on their higher tier.
Lucky Orange has truly made a name for themselves in the industry, and they offer a great suite of tools that help you visualize visitor behavior.
It’s all about the features (more on that shortly). Compared to Crazy Egg, for example, Lucky Orange offers a wide range of tools to understand your user’s behavior. A 7-day free trial is offered (no credit card needed), and you’ll be able to test out these features for yourself.
Wrapping It Up
All of these heatmap tools fill a void. While each had their own drawbacks, the most affordable, robust solution is definitely Humcommerce. This is also very robust, but the pricing model is more enterprisey.
Humcommerce has an overall better heatmap offering than other, but it does lack the additional features offered. Sometimes, doing less (Humcommerce) is better, and that is why the company is trusted by Costco, Dell and several other big-name brands.
What heatmap tools do you use or did we miss? Let us know in the comment box below.